Q8 forces
Culture only matters when people can see it, understand it and act on it. To help bring Q8’s five core competencies and three leadership principles to life, we created a visual identity that turns abstract behaviours into something memorable and easy to apply in everyday work.
Part of the same family
Built from a simple set of visual building blocks, the identity can be rearranged, expanded and adapted across different formats and environments without losing its coherence.
Small pieces that work just as well on their own as they do together.
Built into the workplace
The Forces programme was developed alongside the design of Q8’s new headquarters.
Colours, materials and graphic elements were carefully aligned with the architecture, making the Forces a natural part of the workplace.
Present in the spaces people move through every day.
Culture in plain sight
From environmental graphics and motion design to presentation templates and internal communication, the identity helps keep the conversation alive long after the launch. Turning workplace principles into everyday reminders.
