AB-INBEV plays on international fame in its home country.
Stella Artois is a authentically Belgian beer with more than 600 years of brewing tradition. It has become the most popular Belgian beer abroad, having travelled far and wide. Today, it’s the reference of a premium pilsner in more than 180 countries.

This international fame is a great source of pride for Belgians. So, in an outdoor campaign for Stella Artois, we showed other outdoor billboards from Stella Artois on iconic locations and cities around the world.

Born and bred in Leuven, the home of Stella, I am also very proud to have managed this project from concept to art direction.