A backslash with a positive backlash

For TBWA, the distinctive backward-leaning slash became the symbol of its disruptive approach to advertising. While originally used to designate the local branches (as in TBWA\Brussels), the backslash began to live a life of its own. And creatives all over the worldwide network were challenged to give it an unexpected graphical twist.

I was happy to see a few of my designs selected and executed to be used in persentation, events and internal communications.